We want you to have a positive experience at Fresh Roots Family Counseling.  The following information lets you know what you can expect from us and will help you get the most out of the counseling services we provide.


AETNA, Ambetter, Blue Cross, and QualChoice are accepted by most of our therapists. Please call to determine which counselors are in network with your insurance provider.

Please check your coverage carefully by calling your insurance provider and asking the following questions:

  • Do I have outpatient mental health benefits?
  • What is my deductible and has it been met?
  • How many sessions per calendar year does my plan cover?
  • How much does my plan cover for an out-of-network provider?
  • What is the coverage amount per therapy session?
  • Is approval required from my primary care physician?
  • Is precertification or preauthorization required?


Please call for additional information on pricing structure and fees.


Cash, check and MasterCard/Visa credit cards are accepted for payment.

Cancellation Policy

We require a 24-hour notice to cancel a scheduled appointment, otherwise, the full amount of the visit will be charged. If insured, this amount will be the full cost of the visit normally billed to insurance.

Make Your Appointment

Fresh Roots Family Counseling Location

Rogers Main Office:
3901 West Financial Parkway
Rogers, AR 72758
Phone: 479.986.8655
Fax: 479.633.9398

We are excited to announce that the Ft. Smith branch is under new ownership, please use this link to transfer to their website:

Our Therapists are accountable to the Arkansas Board of Examiners in Counseling.
For more info or to contact them, click here.