Brad Franklin, Licensed Professional Counselor, Fresh Roots Family Counseling
“Being the best you can be is really only possible when you’re deeply connected to another.”
– Sue Johnson

 Education & Certification

  • BA in Psychology, 1989, from Ouachita Baptist University
  • MA in Marriage and Family Therapy, 1993, from Southwestern Baptist Theological Seminary
  • MA in Religious Education, 1993, Southwestern Baptist Theological Seminary
  • Licensed Professional Counselor, Arkansas Board of Examiners in Counseling
I’m a ‘straight shooter.” I believe that being straight forward with clients about their situation is the most effective approach in helping people. I know that for truth to be healing and transformational it must be tempered with grace and compassion; much in the same way that God approaches each of us. I work hard to offer this balance to my clients. My two strongest areas of practice are couples work and men’s issues. Some couples come to me for help getting over a rough patch in a mostly good relationship, while others come to me with their marriage on the line. Either way I can help you to understand what is working and not working in your relationship, to learn new skills for handling problems, and rediscovering why you fell in love to begin with. You will find me easy to talk to and fair minded with both of you.  There in hope; change is possible. Don’t give up, grow up!
“A happy marriage is the union of two good forgivers.” – Ruth Graham
Speaking Engagements
I know what it’s like to be in ministry, and I understand the struggles men and women in ministry experience. I spent the first 15 years of my counseling career in churches varying in size from mega churches in Texas to small churches in Arkansas. My passion is to work with church leaders and those who serve in churches, helping them to stay healthy as they make a difference in the lives of others. Over the years I have partnered with many organizations nationwide, including Denver Theological  Seminary, Duke University School of Divinity, Asbury Theological Seminary, and various others. I seek to help leaders serve in their particular roles. I recognize the incredible responsibility on the shoulders of those who lead. I facilitate Leadership Conferences, Step-Parenting Seminars, Men’s Retreats, and Marriage Retreats . To schedule a speaking engagement for your church or organization email me at [email protected]
Professional Organizations
American Association of Christian Counselors
Professional Member since 1997
Arkansas Mental Health Counselors Association
Clinical Member since 2000
ICEEFT (International Center for Excellence in Emotionally Focused Therapy)
Clinical Member since 2000


“Marriage is not a static state between two unchanging people. Marriage is a psychological and spiritual journey that begins in the ecstasy of attraction, meanders through a rocky stretch of self-discovery and culminates in the creation of an intimate, joyful, life-long union.” – Harville Hendrix
Spartan Race
Brad Franklin, Licensed Professional Counselor

Fresh Roots Family Counseling Locations

Rogers Main Office:
3901 West Financial Parkway
Rogers, AR 72758
Phone: 479.986.8655
Fax: 479.633.9398

Fort Smith Office:
5401 Rogers Ave, Suite 200
Ft. Smith, AR 72903
Phone: 479.226.8403
Fax: 479.250.0334

Our Therapists are accountable to the Arkansas Board of Examiners in Counseling.
For more info or to contact them, click here.